Understand the campaign lifecycle

A campaign connects one audience to one saved Voice or Multichannel flow. Its schedule, calling policy, channel resources, and lifecycle determine when eligible contacts can progress.

​

Before creation

Prepare and review the audience, flow, schedule, calling hours, phone numbers, retry plan, and credits. The campaign’s audience and flow binding cannot be replaced after creation.

​

Static and live enrollment

​

Lifecycle actions

The interface exposes only actions valid for the campaign’s current state. Verify the status after each operation instead of assuming every queued or in-flight item changed immediately.

​

Calling hours and schedules

Campaign contact initiation is scheduled against the configured calling hours. Work already taking place inside a live call can continue outside those hours. Calling hours do not provide a compliance guarantee. It can use the configured organization hours, custom campaign hours, or unrestricted operation when that option is permitted by your policy. Campaigns retain the calling-hours configuration associated with them rather than automatically adopting later changes to the organization defaults. Review the displayed timezone before launch.

​

Retries

Eligible voice campaigns can schedule additional tries. Keep all retry timing inside the campaign’s active period and calling policy. A try is an attempt for one enrolled contact; it is not a separate campaign. Pause and stop are not interchangeable: pausing is reversible, while stopping cancels pending campaign work. Because timing can affect already scheduled work, confirm actual retry behavior in a safe test campaign before using it operationally.

​

Reporting levels

• Use campaign results to understand enrolled contacts, tries, outcomes, progress, funnels, and applicable usage.
• Use Runs to investigate the automation path and values for one execution.
• Use Calls to investigate one voice interaction, including its outcome, timeline, and any transcript or recording made available.